Sir Jacobs had everything a brand needs except a route to market. A genuinely handmade product, a compelling founder story, a distinctive price point and nine months of UK direct-to-consumer traction. But the B2B opportunity, corporate gifting, luxury hospitality, prime property and luxury automotive, was entirely untouched. There was no defined ICP, no outreach infrastructure, no B2B proposition and no LinkedIn presence aligned with a business audience. The decision makers at the wealth management firms, City law practices and premium automotive dealerships that should have been working with Sir Jacobs did not know the brand existed.

Phase 1: Strategy and Foundation

• Defined ICP and first target segment: corporate gifting decision makers at private wealth management, asset management, luxury automotive, City law, prime property and executive search firms across London and major UK cities

• Industry priority order established across eight sectors with rationale for sequencing

• B2B proposition built and positioned: not a fragrance pitch but a gifting conversation framed around what a considered gift communicates about the company sending it

• Decision maker map by company size, from Founder and MD at sub-20-person firms to Head of Procurement and Employee Experience Lead at companies up to 500 people

• Lead sourcing search prompts and ICP filter logic produced, returning 1,330 target companies and 21,797 decision maker contacts across five UK cities

• Full Phase 1 strategy document produced covering USP, ICP, outreach direction and infrastructure overview

Phase 2: Infrastructure and Build

• Two-channel outreach infrastructure designed: cold email and LinkedIn outreach running in sequence, with non-responders on email moving automatically to LinkedIn

• Two plan options produced with full cost breakdown, monthly volume projections and estimated warm conversation ranges

• Email domain setup and warmup plan configured: three outreach domains with three dedicated inboxes each, nine inboxes total, kept entirely separate from the main brand domain

• Lead sourcing and email validation workflow built to protect domain reputation before any send

• Existing CRM integration scoped to route positive replies directly into the pipeline without mixing with inbound customer records

• Tool registration and onboarding process structured so Sir Jacobs owns all accounts and data from day one

Phase 3: Outreach Copy and LinkedIn

• Full cold email sequence of three emails, each bringing a new angle and building a narrative across the sequence, written to speak peer to peer to a senior decision maker at a premium professional services firm

• LinkedIn DM sequence of three messages: no note on connection request, first DM references the email outreach naturally, second and third DMs bring fresh angles on the brand and the gifting opportunity

• Every template written to reflect the tone and register of the brand: considered, understated, peer to peer, never vendor

• LinkedIn profile copy produced for the UK Managing Director: headline, About section and experience description all rewritten and aligned with the corporate gifting ICP

• LinkedIn Posts Playbook produced specifically for Sir Jacobs: three content pillars, post structure framework, hook writing guide, format guidance and the first five posts mapped out with raw material notes

• A complete B2B outreach system built for a brand with no prior business development infrastructure

• ICP precisely defined across eight corporate gifting sectors, sequenced by opportunity size and fit

• 21,797 decision maker contacts mapped across 1,330 target companies before the first campaign goes live

• Positioning shifted from a consumer fragrance brand to a considered B2B gifting proposition with a clear and differentiated argument for every target sector

• Full outreach copy library produced, spam-checked and ready to activate

• LinkedIn profile and content system aligned with the ICP and live before the first outreach message is sent

• Infrastructure designed to generate an estimated 20 to 60 warm conversations per month on the single LinkedIn account plan, and 40 to 120 on the three account plan

Outreach campaigns live from May 2026.