A more reliable route to market for architecture, design and creative studios.
Because this industry does not grow on noise. It grows on reputation, relationships and being in the right conversations consistently.
Most studios rely on referrals and industry contacts to bring in work. When projects are flowing that feels fine. When things slow down or a studio wants to grow more intentionally, there is no structure in place to consistently connect with the right people and the right opportunities.
That is the gap Grand House works on. Not through generic lead generation or cold outreach that treats every studio the same, but by understanding exactly who a studio is, what the market genuinely needs from them, and building the right system around how those conversations happen consistently.
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Every engagement begins with an Assessment and Foundation phase. This gives us the clarity needed to understand exactly who the studio is, where its strongest opportunities sit and who it should be speaking to. Everything that follows is built on that foundation.
In practice that can mean target account strategy, decision-maker mapping, positioning, outreach messaging that speaks to the needs of ideal clients, LinkedIn and email used as relationship channels, and CRM and follow-up systems that keep studios visible and focused on the right people over time.
The aim is a more intentional route to market and a more dependable flow of opportunities, without losing the relationship-led nature of the industry.
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Architecture studios
Interior design practices,
Branding agencies
Creative consultancies
Specialist creative studios.
Typically founder-led, between 2 and 50 people, doing credible work but without a reliable or structured way to grow beyond referrals.
The common thread is not the size of the studio. It is the stage. Strong reputation, good relationships, but new business that still feels reactive, inconsistent or too dependent on who happens to call.
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This is not mass lead generation. It is not generic outreach sent to anyone who fits a rough filter. It is not a software tool or an automation platform running without strategy or human judgment behind it.
Architecture and design businesses build trust over time through reputation and relationships. The system we build respects that. It is designed to get studios into the right conversations with the right people, not to generate noise.
Core Focus Areas
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Clarity on the right organisations and target markets.
Defining the companies, sectors and decision makers that architecture, design and creative studios should be speaking with. This becomes the foundation that makes everything else purposeful rather than scattered.
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Ideal Client Profile definition
Building a precise ICP so outreach reaches organisations that genuinely need the studio's expertise. This includes decision-maker mapping, company types, market segments and buying signals specific to the design and creative sector.
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New business infrastructure
Installing the systems required to support intentional outreach. This may include email infrastructure, deliverability setup, domain reputation protection, outreach systems and workflows including email, LinkedIn and CRM integration.
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Positioning and message alignment
Ensuring the studio communicates clearly and credibly with the organisations it wants to work with. This includes messaging used across outreach, LinkedIn and all external communications.
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Strategic outreach messaging
Designing communication that speaks directly to the problems ideal clients are navigating. Outreach that feels relevant and considered rather than generic or intrusive.
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LinkedIn as a relationship channel
Optimising LinkedIn as part of the new business system. Including founder profile positioning, audience development, Sales Navigator targeting, connection strategy and content direction.
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Platforms for real-time data and market signals
Collection of market insights, ideal client data and analytics including contact details and communication channels via dedicated data providers and platforms.
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AI and automation
Use of key tools to streamline repeatable tasks, alerts and follow-ups so the studio can focus on the conversations and meetings that actually matter.
How the process works
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Every engagement begins with an Assessment & Foundation phase (Phase 1)
This phase is consistent across all engagements and typically runs 2 to 3 weeks.
During Phase 1 we assess and establish:
Client's existing database audit
Ideal Client Profile definition (ICP)
Positioning and messaging
Target market segmentation and prioritisation
Strategic foundation document
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Every engagement is scoped to fit the studio and its preferred way of working
DFY engagements focus on execution as we handle campaign operations while you convert conversations.
DWY engagements focus on knowledge transfer as you learn and operate the system independently.
The entire system from strategic foundation to implementation (Phases 1, 2 & 3) is set up and completed within 4 to 6 weeks.
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Done for you (DFY)
Recommended for studio founders and established practices who want the system built and run for them.
During Phase 2 we build and configure the complete infrastructure for you.
During Phase 3 we manage campaigns on an on-going retainer fee and guide you on handling warm responses, conversation progression and meeting conversion. You engage when conversations show genuine interest while we manage the system behind them.
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Recommended for studios who want the capability built inside the business permanently.
During Phase 2 we guide you through tool setup and system configuration.
During Phase 3 we train you on outreach logic, workflows and methodology. You own and operate the complete system independently, with strategic support available as needed.
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Project fees are one-off covering the complete 3-phase delivery.
DFY engagements: monthly retainer covering ongoing campaign management, performance monitoring and strategy refinement.
DWY engagements: strategic support available as needed at hourly or daily rate as and if needed.
Selected Partnerships
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He helped bring clarity across my brand, positioning and internal systems, aligning the business with who we really are and where we want to go. What once felt fragmented now feels structured and intentional.
Knowing that new business development runs quietly in the background has removed a huge amount of stress. Within the first week, I was already in conversation with three organisations that were genuinely aligned, and we signed a new client soon after.
My consultancy was always busy, but not always for the right reasons. Work that previously took days now takes minutes.Now I work smarter, with clearer structure, stronger positioning and systems in place that support sustainable growth.
Peter Cuthbertson - Founder, Sixteen Eleven
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I had worked with several agencies before, but none of them truly understood what I do. I’m not just a florist. I’m a floral spatial artist, and previous work flattened the depth of the studio rather than bringing it out.
Working with Grand House was different. Richard took the time to understand the DNA of the business, the ambition behind the work, and how we wanted to grow. He helped me articulate something I’d always known instinctively but couldn’t quite express.
The result feels calm, confident, and deeply aligned with who we are. I’m now confident we attract the right people, with a brand that feels considered, authentic, and built to last. I’m comfortable stepping into the next phase of growth.
Emily Baylis - Founder, June in March
