Access the right decision makers for your business.
A structured system that reaches the right organisations while founders gain back time and focus.
Grand House helps founder-led B2B companies install structured new business systems that consistently reach the organisations and partners that matter.
Most businesses rely on referrals, scattered outreach or marketing visibility that rarely reaches the people responsible for buying decisions.
We design intentional outreach infrastructure that connects positioning, targeting, messaging and systems so conversations happen with the right organisations.
How we work
We design structured B2B outreach systems that allow businesses to consistently reach the right organisations.
This combines clear positioning, defined ideal clients, strategic messaging and infrastructure that supports meaningful business conversations.
Who we work with
Founder-led B2B businesses where reputation and relationships matter.
Typical clients include:
• Creative and digital agencies
• Architecture and design studios
• Specialist consultancies
• Recruitment firms
• Niche B2B service providers
What this work is not
This is not mass lead generation.
It is not automation sending thousands of messages or spamming people.
It is a structured, intentional approach designed to protect reputation and create meaningful business conversations.
Core Focus Areas
New business infrastructure
When strategy, systems and technology are aligned, outreach becomes structured and predictable. The right organisations begin to see your business consistently, creating conversations while the system runs in the background.
Clarity on the right organisations
Defining the companies, sectors and decision makers your business should be speaking with.
Positioning and message alignment
Ensuring your business communicates clearly with the organisations you want to work with.
This includes messaging used across outreach, LinkedIn and company communication.
Ideal Client Profile definition
Building a precise ICP so outreach targets organisations that genuinely need your expertise.
This includes decision-maker mapping, company types and market segments.
Strategic outreach messaging
Designing communication that speaks directly to the problems your ideal clients are solving.
This ensures outreach feels relevant rather than intrusive.
Outreach infrastructure
Installing the systems required to support intentional outreach.
This may include:
• email infrastructure
• deliverability setup
• domain reputation protection
• outreach workflows
• CRM integration
LinkedIn as a relationship channel
Optimising LinkedIn as part of the new business infrastructure.
This can include:
• profile positioning
• audience development
• Sales Navigator usage
• connection strategy
• content direction for founders and teams
Additional support layers
Growth rarely comes from one action.
Once the infrastructure is in place, Grand House can support deeper implementation where it creates the most value.
This may include:
• multi-channel outreach coordination
• LinkedIn presence and positioning
• strategic messaging refinement
• monitoring outreach performance
• refining targeting and ICP over time
How the process works
Every engagement begins with a focused setup phase.
This phase typically runs four to eight weeks, depending on the complexity of the market and number of decision makers involved.
During this phase we establish:
• Ideal Client Profile definition
• positioning and messaging
• outreach strategy
• outreach infrastructure
• email deliverability and domain setup
• LinkedIn positioning where relevant
• initial outreach frameworks
Most clients retain Grand House for a small number of days per month to ensure the system continues to perform effectively.
Once the system is installed, companies can choose how the process continues.
Done for you
Grand House manages outreach infrastructure and monitoring, ensuring the system runs consistently while refining targeting and messaging.
Done with you
Grand House installs the infrastructure and trains your team to run the process internally while providing ongoing strategic oversight.
Selected Partnerships
“ Working with Richard gave me back time and headspace I didn’t realise I’d lost
He helped bring clarity across my brand, positioning and internal systems, aligning the business with who we really are and where we want to go. What once felt fragmented now feels structured and intentional.
Knowing that new business development runs quietly in the background has removed a huge amount of stress. Within the first week, I was already in conversation with three organisations that were genuinely aligned, and we signed a new client soon after.
My consultancy was always busy, but not always for the right reasons. Work that previously took days now takes minutes. Now I work smarter, with clearer structure, stronger positioning and systems in place that support sustainable growth. ”
Peter Cuthbertson - Founder, Sixteen Eleven
“ You captured everything I couldn’t find the words for.
I had worked with several agencies before, but none of them truly understood what I do. I’m not just a florist. I’m a floral spatial artist, and previous work flattened the depth of the studio rather than bringing it out.
Working with Grand House was different. Richard took the time to understand the DNA of the business, the ambition behind the work, and how we wanted to grow. He helped me articulate something I’d always known instinctively but couldn’t quite express.
The result feels calm, confident, and deeply aligned with who we are. I’m now confident we attract the right people, with a brand that feels considered, authentic, and built to last. I’m comfortable stepping into the next phase of growth ”
Emily Baylis - Founder, June in March
