Access the right decision makers for your business.
A structured system that reaches the right organisations while founders gain back time and focus.
Grand House helps founder-led B2B small to medium size companies install structured new business systems that consistently reach the organisations and partners that matter.
Most businesses rely on referrals, scattered outreach or marketing visibility that rarely reaches the people responsible for buying decisions.
We design intentional outreach infrastructure that connects positioning, targeting, messaging and systems so conversations happen with the right organisations.
How we work
Grand House designs and installs structured B2B outreach systems for founder-led agencies, consultancies and design studios.
This combines clear positioning, defined ideal clients, strategic messaging, infrastructure and workflows that support meaningful business conversations. Deliverables may include cold email setup, domain warmup, LinkedIn Optimisation & Sales Navigator configuration, CRM integration and messaging logic.
Most founders rely on referrals and ad hoc outreach. This replaces that with a system that runs in the background while you focus on the work.
Who we work with
Founder-led B2B businesses where reputation and relationships matter.
Typical clients include:
Creative and digital agencies
Architecture and design studios
Specialist consultancies
Recruitment firms
Niche B2B service providers
What this work is not
This is not mass lead generation.
It is not generic cold messaging sent to unqualified lists. It is not software running without strategy.
It is a structured, intentional approach that protects your reputation and creates meaningful conversations with organisations that are a genuine fit.
How the process works
Every engagement begins with an Assessment & Foundation phase (Phase 1)
This phase is consistent across all engagements and typically runs 2 to 3 weeks. It covers client database audit, strategic foundation, positioning, ICP definition, messaging and target market segmentation.
The entire system from strategic foundation to implementation (Phases 1, 2 & 3) is set up and completed within 4 to 6 weeks.
During Phase 1 we assess and establish:
Client's existing database audit
Ideal Client Profile definition (ICP)
Positioning and messaging
Target market segmentation and prioritisation
Strategic foundation document
Every engagement is scoped to fit the business and preferred approach. DWY engagements focus on knowledge transfer as you learn and operate the system independently. DFY engagements focus on execution as we handle campaign operations while you convert conversations.
Done with you (DWY)
Recommended for solo founders and internal teams.
During Phase 2 we guide you through tool setup and system configuration.
During Phase 3 we train you on outreach logic, workflows and methodology. You own and operate the complete system independently, with strategic support available as needed.
Done for you (DFY)
Recommended for busy founders and established teams.
During Phase 2 we build and configure the complete infrastructure for you.
During Phase 3 we manage campaigns and guide you on handling warm responses, conversation progression and meeting conversion. You engage when conversations show genuine interest while we manage the system behind them.
Ongoing support
DWY engagements: strategic support available at hourly or daily rate as and if needed.
DFY engagements: monthly retainer covering campaign management, performance monitoring and strategy refinement.
Project fees are one-off covering the complete 3-phase delivery. DWY clients access strategic support as needed, while DFY clients receive ongoing campaign management through monthly retainers.
Selected Partnerships
“ Working with Richard gave me back time and headspace I didn’t realise I’d lost
He helped bring clarity across my brand, positioning and internal systems, aligning the business with who we really are and where we want to go. What once felt fragmented now feels structured and intentional.
Knowing that new business development runs quietly in the background has removed a huge amount of stress. Within the first week, I was already in conversation with three organisations that were genuinely aligned, and we signed a new client soon after.
My consultancy was always busy, but not always for the right reasons. Work that previously took days now takes minutes. Now I work smarter, with clearer structure, stronger positioning and systems in place that support sustainable growth. ”
Peter Cuthbertson - Founder, Sixteen Eleven
“ You captured everything I couldn’t find the words for.
I had worked with several agencies before, but none of them truly understood what I do. I’m not just a florist. I’m a floral spatial artist, and previous work flattened the depth of the studio rather than bringing it out.
Working with Grand House was different. Richard took the time to understand the DNA of the business, the ambition behind the work, and how we wanted to grow. He helped me articulate something I’d always known instinctively but couldn’t quite express.
The result feels calm, confident, and deeply aligned with who we are. I’m now confident we attract the right people, with a brand that feels considered, authentic, and built to last. I’m comfortable stepping into the next phase of growth ”
Emily Baylis - Founder, June in March
